 Ph.D. in Engineering, Seoul National University, 2019  M.S. in Engineering, Seoul National University, 2016  B.S in Information Systems, Hanyang University, 2014

[Academic Experience]  Assistant Professor, Department of Industrial and Management Systems Engineering, Kyung Hee University, Korea, 2022-present  Research Assistant Professor, Division of Public Policy, Hong Kong University of Science and Technology, Hong Kong, 2021-2022  Postdoctoral Researcher, Institute of Engineering Research, Seoul National University, Korea, 2019-2021 [Research Grants]  A Study on Data Driven Strategy for Promoting New Energy Industry and Improving Public Acceptance of Energy Policy, National Research Foundation (NRF) of Korea, September 2022 – February 2025 (PI)  Multidisciplinary Graduate School for Carbon Neutrality Consulting and Conflict Management, Korea Energy Technology Evaluation and Planning (KETEP), July 2022 – March 2027 (Co-PI)

 Hyunhong Choi, Yoonmo Koo* (2023). New technology product introduction strategy with considerations for consumer-targeted policy intervention and new market entrant. Technological Forecasting and Social Change, 186, 122126. (SSCI, 2021IF = 10.884, 1.25%, #1 in regional & urban planning)  JongRoul Woo, Sungho Moon, Hyunhong Choi* (2022). Economic value and acceptability of advanced residential solar power systems for multi-unit residentials: the case of South Korea. Accepted on Applied Energy, 324, 119671. https://doi.org/10.1016/j.apenergy.2022.119671 (SCIE, 2020IF = 9.746, 4.20%)  Hyunhong Choi, Joongha Ahn, JongRoul Woo* (2022). Will there be a Disruptive Innovation? Identifying a profitable niche segment and product design for small- and medium-sized companies and startups. IEEE Transactions on Engineering Management. 69(5), 2057-2072. https://doi.org/10.1109/TEM.2020.2999073 (SSCI & SCIE, 2020IF=6.146, 23.47%)  Hyunhong Choi, Stephen Youngjun Park, Hyungbin Moon*. (2022). The shared mobility services ban in South Korea: Consumer preferences and social opportunity cost. Travel Behaviour and Society, 28, 214-226. https://doi.org/10.1016/j.tbs.2022.04.006 (SSCI, 2020IF = 4.983, 25.68%)  Hyunhong Choi, & JongRoul Woo*. (2022). Investigating emerging hydrogen technology topics and comparing national level technological focus: Patent analysis using a structural topic model. Applied Energy, 313, 118898. (SCIE, 2020IF = 9.746, 4.20%)  Sungho Moon, Jongsu Lee, Hyunhong Choi*, & JongRoul Woo*. (2022). Impact of energy production mix on alternative fuel vehicle adoption in Korea. Transportation Research Part D: Transport and Environment, 105, 103219. (SSCI & SCIE, 2020IF = 5.495, 16.22%)  Bahare Oryani*, Yoonmo Koo, Afsaneh Shafiee, Shahabaldin Rezania*, Jiyeon Jung, Hyunhong Choi, & Muhammad Kamran Khane* (2022). Heterogeneous preferences for EVs: Evidence from Iran. Renewable Energy, 181, 675-691. (SCIE, 2020IF=8.001, 14.04%)  Hyunhong Choi, & Yoonmo Koo* (2021). Effectiveness of battery electric vehicle promotion on particulate matter emissions reduction. Transportation Research Part D: Transport and Environment, 93, 102758. (SSCI & SCIE, 2020IF = 5.495, 16.22%)  Hyunhong Choi, & Yoonmo Koo* (2019). Do I have to buy it now? A vehicle replacement model considering strategic consumer behavior. Transportation Research Part D: Transport and Environment, 73, 318–337. (SSCI & SCIE, 2019IF=4.577, 13.51%)  Hyunhong Choi, Jungwoo Shin, & JongRoul Woo* (2018). Effect of electricity generation mix on battery electric vehicle adoption and its environmental impact. Energy Policy, 121, 13–24. (SSCI &SCIE, 2018IF=4.88, 3.58%)  Hyunsong Lee, Hyunhong Choi, & Yoonmo Koo* (2018). Lowering customer’s switching cost using B2B services for telecommunication companies. Telematics and Informatics, 35, 2054–2066. (SSCI, 2018IF=3.714, 12.36%)  Hyunhong Choi, & Yoonmo Koo* (2018). Using contingent valuation and numerical methods to determine optimal locations for environmental facilities: Public arboretums in South Korea. Ecological Economics, 149, 184-201 (SSCI & SCI, 2018IF=4.281, 5.51%)  Hyungbin Moon, Hyunhong Choi, Jongsu Lee, & Ki-Soo Lee* (2017). Attitudes in Korea toward introducing smart policing technologies: Differences between the general public and police officers. Sustainability, 9(10), 1921. (SSCI & SCIE, 2017IF=2.075, 37.93%)  Misuk Lee, Hyunhong Choi, & Yoonmo Koo* (2017). Inconvenience cost of waste disposal behavior in South Korea. Ecological Economics, 140, 58-65. (SSCI & SCI, 2017IF=3.895, 5.95%)  Junghun Kim, Hyunhong Choi, Heecheon Cho, Junsang Kim, & Yoonmo Koo* (2017). Effects of degrees of acceptance and awareness on a rate system for lowering mobile bills. Telecommunications Policy, 41(4), 273-281. (SSCI & SCIE, 2017IF=2.087, 21.43%)  JongRoul Woo, Hyunhong Choi, & Joongha Ahn* (2017). Well-to-wheel analysis of greenhouse gas emissions for electric vehicles based on electricity generation mix: A global perspective. Transportation Research Part D: Transport and Environment, 51, 340-350. (SSCI & SCIE, 2017IF=3.445, 9.68%)

 Hyunhong Choi and Yoonmo Koo (2022), New technology product introduction strategy with considerations for consumer-targeted policy intervention and new market entrant, INFORMS annual meeting 2022, Indianapolis, Indiana, United States  Hyunhong Choi and Yoonmo Koo (2021), Incorporating Producer Side Response on Assessing the Impact of Consumer Targeted Environmental Policies, AAERE (Asian Association of Environmental and Resource Economics) 2021, Seoul, Korea  Hyunhong Choi and Yoonmo Koo (2020), Can the promotion of battery electric vehicles reduce particulate matter emissions? Effective policy options considering long term vehicle substitution, KEEA (Korea Environmental Economics Association) Meeting 2020, Seoul, Korea.  Hyunhong Choi and Yoonmo Koo (2018), Location decision for environmental public facilities to maximize social benefit, 6th WCERE (World Congress of Environmental and Resource Economists), Gothenburg, Sweden  Hyunhong Choi and Yoonmo Koo (2016), A Study on Optimal Locations of Public Facilities to Maximize Social Benefit, INFORMS (Institute for Operations Research and the Management Sciences) annual meeting 2016, Nashville, United States.  2020.05 Convergence Research Policy Fellowship. Awarded by Korea Institute of Science and Technology (KIST) for paper titled: “A Study on Technology Convergence Trend and Vacant Technology Identification for Hydrogen Technology Sector using Patent Data”  2019.10. The Second Best Paper Award. Awarded by Korea Information Society Development Institute (KISDI) in Korea Media Panel Workshop 2019 for paper titled: “Analyzing consumers’ media usage trends using topic model”

Technology Intelligence Technology Forecasting Emerging & Sustainable Technologies Energy & Environmental Policies Big Data Analysis Consumer Behavior Analysis