2018.02 right버튼left버튼


2018.02.01 ~ 3





Jung-Woo Shin Assistant Professor
  • Dgree
  • Ph.D. in Engineering
  • Major
  • Technology Management
  • Interest
  • Technology Management, Environmental Management
  • Tel
  • +82 31 201 3687
  • Email
  • shinjung11@khu.ac.kr
■ Ph.D. in Engineering, Seoul National University, 2012 ■ B.S in Mathematics (Minor in Business Economics), Korea Advanced Institute of Science and Technology (KAIST), 2007
Professional Experience ■ Associate Professor, Kyung Hee University, Korea, 2020 – present ■ Assistant Professor, Kyung Hee University, Korea, 2016 – 2020 ■ Research Fellow, Korea Environment Institute, Korea, 2015 – 2016 ■ Research Scholar, University of Texas at Austin, 2013 – 2015 ■ Part-Time Lecturer, Seoul National University, 2012 – 2013 ■ Senior Researcher, Seoul National University Engineering Research Institute, 2012 – 2013 Research Grants ■ The development of diffusion model for eco-friendly vehicles considering smart-grid and energy mix, National Research Foundation of Korea, September 2017- Current ■ Health effects of noise exposure: Focusing on Cardiovascular Disease, Korea Environment Institute(KEI), June 2017 - December 2017 ■ A study on the improvement of the non-market valuation method by considering impact pathway approach, Korea Institute of S&T Evaluation and Planning(KISTEP), April 2017- November 2017 ■ Research for promoting green consumption by modelling environmental attitude-behavior relationship, Korea Environment Institute (KEI), 2016.01-2016.12 ■ Mid-term research plans for the environmental valuation, Korea Environment Institute (KEI), 2015.08- 2015.12 ■ Development of demand forecasting model for next generation automobile market depending on technology development level and environmental policy, National Research Foundation of Korea (NRF), 2014.11- 2015.10 ■ A study on the current issue of petroleum market and countermeasures in U.S., SK Energy, 2013.10- 2014.02 ■ Analysis on energy portfolio for cement industry in South Korea, Korea Society of Climate Change Research, 2012.11- 2013.01
Demand Forecasting and Market Strategy(Selected) ■ Shin, J., Lee, D. and Park, Y. (2018), "Who will be smart home users? An analysis of adoption and diffusion of smart homes," Technological Forecasting & Social Change, 134, pp. 246-253 ■ Byun, H., Shin, J., and Lee, C.Y. (2018), "Using a discrete choice experiment to predict the penetration possibility of environmentally friendly vehicles," Energy, 144, pp. 312-321 ■ Shin, J., Park, Y. and Lee, D. (2016), “Strategic management of over-the-top services: Focusing on Korean consumer adoption behavior,” Technological Forecasting & Social Change, 112, pp. 329-337 ■ Hong, J., Lee, D. and Shin, J.* (2016), “Strategic management of next-generation connected life: Focusing on smart key and car-home connectivity,” Technological Forecasting & Social Change, 106, pp. 11-20 ■ Shin, J., Lee, D. and Ahn, J. (2015), “The impact of diversification with and without commodity bundling on corporate performance: An empirical analysis in Korea telecommunication markets,” Technological Forecasting & Social Change, 101, pp. 314-319 ■ Shin, J., Bhat, C.R., You, D., Garikapati, V.M. and Pendyala, R.M. (2015), “Consumer Preference and Willingness to Pay for Advanced Vehicle Technology Options and Fuel Types,” Transportation Research Part C: Emerging Technology, 60, pp. 511-524 ■ Woo, J., Choi, J., Shin, J.* and Lee, J. (2014), “The effect of new media on consumer media usage: An empirical study in South Korea,” Technological Forecasting & Social Change, 89, pp. 3-11 Energy and Environment Policy (Selected) ■ Shim, D., Shin, J.* and Kwak, S.Y. (2018), "Modeling the consumer decision-making process to identify key drivers and bottlenecks in the adoption of environmentally-friendly products," Business Strategy and the Environment, 27(8), pp. 1409-1421 ■ Shin, J., Kang, S., Lee, D. and Hong, H.I. (2018), "Analyzing the failure factors of eco-friendly home products based on a user-centered approach," Business Strategy and the Environment, 27(8), pp. 1399-1408 ■ Huh, S.Y. and Shin, J.* (2018). "Economic valuation of noise pollution control policy: Does the type of noise matter?," Environment Science and Pollution Research, 25(30), pp. 30647-30658 ■ Shin, J., and Hwang, W.S. (2017), “Consumer preference and willingness to pay for a renewable fuel standard (RFS) policy: Focusing on ex-ante market analysis and segmentation,” Energy Policy, 106, pp. 32-40 ■ Cho, M. and Shin, J.* (2017), “Market strategy for promoting green consumption: Consumer preference and policy implications for laundry detergent,” International Journal of Consumer Studies, 41(3), pp. 283-290 ■ Shin, J., Lee, C.Y. and Kim, H. (2016), “Technology and demand forecasting for carbon capture and storage technology in South Korea,” Energy Policy, 98, pp. 1-11 ■ Huh, S., Lee, J. and Shin, J.* (2015), “The economic value of South Korea’s renewable energy policies (RPS, RFS, and RHO): A contingent valuation study,” Renewable & Sustainable Energy Reviews, 50, pp. 64-72 Other Topics (Selected) ■ Kim, H., Shin, J.* and Lee, S. (2019), "A new approach to efficient ratio: A case of South Korea's research and development investment," Journal of Engineering and Technology Management, 51, pp. 1-9 ■ Oh, M., Shin, K., Kim, K. and Shin, J.* (2019). "Influence of noise exposure on cardiocerebrovascular disease in Korea," Science of the Total Environment, 651, pp. 1867-1876 ■ Choi, H., Shin, J.* and Hwang, W.S. (2018), "Two faces of scientific knowledge in the external technology search process," Technological Forecasting and Social Change, 133, pp. 41-50
■ Director (2020 ~ present), Korea Environmental Policy and Administration Society ■ Editorial board (2018 ~ present), Korea Society of Innovation ■ Best Paper Award, Technology Management and Policy Program for Technology Policy, 2012
■ Methodology: Applied Econometrics, Decision-making models, Cost-benefit analysis ■ Topic: Technology management and policy, Demand forecasting, Consumer Behavior, Service and R&D management, Energy and Environment policy ■ Field: Emerging sectors (Environment and energy-related technology) and ICT sector